We are looking at almost 3 billion people as active Social Media users. That’s a lot of eyeballs consuming what you have to say. Social Media is the first thing people look at when they wake up, and the last thing they consume before they go to sleep. Those 3 billion users are looking for something! How can you leverage that audience and convert them into your customers? You can have a great product, a beautiful website, but without a solid Social Media Strategy, who would know about it?
KasonMedia acknowledges Social Media as what it has become now; The most used filter to the internet, the heartbeat of human interaction. KasonMedia’s team is the perfect marriage of Creative and Marketing Strategy. While the design team creates custom, original, captivating and shareable pieces of content, the marketing team knows exactly when and where to place it. Our goal is to ensure that your Brand Story doesn’t get lost in the sea of Content. We’ll toss you a life raft so you don’t drown in a sea of recycled memes from 1999.
Strategy & Theme
Strategy before Execution. First, we craft a theme for you inspired by your Brand’s personality. Your theme is the flavour of your Social Media page. It’s essential to think about the presentation and aesthetics across all your web platforms and ensure they speak the same language. We think about your cover banners, profile image, tone, language, color schemes, how & when you engage with your audience and the sequence in which your Brand’s story is told across the web.
Stories: Instagram / Facebook
Stories open up a world of opportunities to rethink how your “Brand Story” is told. With a 24 hour time limit on your story being available, it creates a sense of urgency for your audience to consume your content. Stories can be intimate and emotionally appealing pieces of content, which builds long term trust and lasting impressions. There’s a lot of story you can fit into 5 – 15 seconds. How will you tell yours?
Captured Content
Have a quirky staff that would be great in an original documentary, commercial or reality TV show? Captured content is photographs and filmed content from your Special events, Product launches, Store openings, Keynote Speeches, Staff Stories, Client Testimonials, a day at your office, Charity events and more. KasonMedia can capture these moments for you and create fun, informative and exciting Content for your Brand’s Story. This type of Content is a great window into your business and will complement the Creative Content on your Social Media.
Hashtag Research
Hashtags are 10 years old now and mean more than just any #TBT of that wine and cheese party from 2008. KasonMedia understands that Hashtags are the SEO of Social Media. Hashtags help identify, engage with and track what your target audience is interested in and talking about. Our Hashtag Research and Strategy will help maximize your reach and get you discovered. We create campaigns around Related Hashtags, Brand Loyalty Hashtags, Special Event Hashtags, Local Hashtags, Holiday Hashtags and so much more!
Creative Content
Everyday can’t be exciting at your workplace. You won’t always have a new product launch or a special event. To ensure a regular supply of content on you Social Media, you need to tap into Creative content. Creative Content includes Graphic Images, Videos, Call to Actions, Inspirational posts related to your industry, National and fun holidays posts, Company related Birthdays & Anniversaries.
Paid Media
In a world where Netflix is cannibalizing regular TV, commercials are becoming more valuable on Social Media. Creating a promotional advertisement needs solid pre production, budgeting, strategy, video editing, post production, etc. If you planned a party, and invited nobody, would you be surprised if not one person shows up? KasonMedia will create an eye grabbing promotion for you and place it where it would get maximum reach. Our goal is to get more eyes on your Brand, and turn them into solid leads for your business.